Following the success of ASAP Mob, fellow member Kamoni Chandler, also known as A$AP K, founded the streetwear label VLONE in 2011. Shelton, who had previously been the head of A$AP Rocky’s merchandise during his tours, worked together with Chandler on the brand. After a falling out Chandler left the brand and Shelton took over. Shelton brought in Edison Chen of CLOT, who handles the design work of the label. He stated in an interview with Mass Appeal that much of his influence came from trying on and stealing clothes with his friends while living in Harlem, feeling the fabrics of high-value brands.

In 2014, VLONE debuted its first collection. VLONE encountered partnerships with Nike in 2017 and in June 2017, VLONE participated in its first runway show during the 2017 Paris Fashion Week.

In 2020, VLONE started collaborating with artists, pushing out merchandise for Nav, NBA Youngboy, The Weeknd, and more artists.