Jerry Lorenzo (born October 5, 1977) is an American fashion and sneaker designer. He is the founder of the american luxury streetwear label Fear of God. He is also the son of former MLB player, coach, and manager Jerry Manuel. Lorenzo created five custom looks for Justin Bieber to wear on stage during his Purpose World Tour. He also helped to design the tour merchandise. Celebrities such as Kanye West and Kendall Jenner are known fans of the brand. Lorenzo founded his signature label in 2012, although he had no fashion training and was unknown in the world of streetwear.